News 12 The Bronx is by far the station most watched for Bronx news!
Q: Which television station or stations do you watch the most for news of the Bronx? (can choose more than one)
| News 12 The Bronx: | 67.00% |
| Channel 7: | 17.70% |
| Channel 2: | 17.10% |
| Channel 5: | 16.00% |
| New York 1: | 12.20% |
| Channel 4: | 9.90% |
| Channel 6: | 8.50% |
| NBC: | 2.10% |
| ABC: | 2.00% |
| Channel 9: | 2.00% |
| Channel 11: | 1.90% |
| CBS: | 1.80% |
| FOX: | 1.00% |
| CNN: | 0.60% |
| FOX NEWS: | 0.00% |
News 12 The Bronx is by far the viewers’ FIRST choice for information!
Q: When a major event occurs in your area, which one television channel are you most likely to tune to first for information? (one choice only)
| News 12 The Bronx: | 50.10% |
| Channel 7: | 12.10% |
| New York 1: | 7.60% |
| Univision: | 6.10% |
| Channel 4: | 4.10% |
| Channel 6: | 3.70% |
| Channel 11: | 3.20% |
| CBS: | 2.80% |
| NBC: | 1.50% |
| Channel 2: | 0.90% |
| ABC: | 0.70% |
| Channel 5: | 0.60% |
| CNN: | 0.10% |
| FOX: | 0.00% |
News 12 The Bronx is watched more than most of the top affiliate newscasts and all of national cable channels.
Q: Have you yourself watched news on this channel within the past 7 days?
| NEWS 12 the Bronx: | 59.80% |
| Channel 7: | 49.60% |
| Channel 2: | 42.60% |
| Channel 4: | 40.00% |
| CNN: | 36.60% |
| FOX NEWS: | 34.40% |
| Channel 5: | 31.80% |
| MSNBC: | 25.70% |
Q: Have you yourself watched news on this channel in the past 24-hours?
| Channel 7: | 27.90% |
| NEWS 12 The Bronx: | 26.70% |
| CNN: | 20.00% |
| Channel 2: | 19.40% |
| Channel 4: | 18.20% |
| MSNBC: | 14.60% |
| Channel 5: | 13.10% |
| FOX NEWS: | 12.60% |
Watching News 12 is a hard habit to break! Viewers of News 12 The Bronx tend to watch often!
Among regular viewers of News 12 (those who have watched at least once in the last month):
- More than 70% watch two or more times per week!
- Nearly half (45.5%) watch more than four times per week!
News 12 The Bronx has earned high marks from its viewers!
Among respondents who have watched News 12 The Bronx in the last month:
- 90.1% say News 12 The Bronx does a Good-Excellent job of covering severe weather and major storms.
- 78.6% say News 12 The Bronx does a Good-Excellent job of responding quickly to breaking local news events.
- 76.0% say News 12 The Bronx does a Good-Excellent job of presenting news quickly and concisely without wasting your time.
- 70.7% say News 12 The Bronx does a Good-Excellent job of covering scheduled news events live, from the scene.
- 66.1% say News 12 The Bronx does a Good-Excellent job of covering the neighborhood where you live.
People LOVE News 12 more than most other channels!!
Q.Using a scale of 1-5 (1 being “I don’t like” and 5 being “I love it”, what are your feelings about the channel? The results below are rankings of 4-5 for each channel.
Love Index
| News 12: | 47.90% |
| Channel 7: | 24.70% |
| Channel 2: | 24.40% |
| Fox News: | 20.10% |
| Channel 4: | 19.10% |
| CNN: | 17.30% |
| Channel 5: | 15.80% |
| MSNBC: | 12.40% |