Brooklyn: Research

News 12 Brooklyn is one of the most watched channels for Brooklyn news!

Q:   Which television station or stations do you watch the most for news of Brooklyn?  (can choose more than one)

New York 1: 48.70%
News 12 Brooklyn: 30.70%
Channel 7: 21.50%
Channel 4: 17.60%
Channel 2: 17.00%
Channel 5: 13.00%
Channel 11: 11.00%
NBC: 6.40%
ABC: 6.10%
FOX: 3.30%
CNN: 2.70%
CBS: 2.50%
Channel 9: 2.00%
FOX NEWS: 0.10%
Results based on Nielsen phone survey of cable subscribers in October 2011.

News 12 Brooklyn is one of the top viewers’ choices for information!

Q: When a major event occurs in your area, which one television channel are you most likely to tune to first for information? (one choice only):

New York 1: 36.80%
News 12 Brooklyn: 16.00%
Channel 7: 10.60%
Channel 2: 9.10%
Channel 4: 5.70%
Channel 11: 3.60%
CNN: 2.70%
NBC: 2.60%
ABC: 2.60%
Channel 5: 2.20%
FOX: 1.00%
CBS: 0.30%
Results based on Nielsen phone survey of cable subscribers in October 2011.

News 12 Brooklyn has earned high marks from it’s viewers!

Among respondents who have watched News 12 Brooklyn in the last month:

  • 75.6% say News 12 Brooklyn does a Good-Excellent job of covering severe weather and major storms.
  • 69.7% say News 12 Brooklyn does a Good-Excellent job of responding quickly to breaking local news events.
  • 73.0% say News 12 Brooklyn does a Good-Excellent job of presenting news quickly and concisely without wasting your time.
Results based on Nielsen phone survey of cable subscribers in October 2011.

Watching News 12 Brooklyn is a hard habit to break!

Among regular viewers (those who have watched within the past month):

  • More than 75% watch more than twice per week (77.8%).
  • More than 40% watch more than four times per week (40.7%).
Results based on Nielsen phone survey of cable subscribers in October 2011 .

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