Long Island: Research

News 12 Long Island is by far the station most watched for Long Island news

Q: Which television station or stations do you watch the most for news of Long Island? (can choose more than one)

News 12 Long Island: 77.3%
Channel 4: 12.3%
CNN: 4.1%
FOX: 3.8%
Channel 2: 3.6%
FOX NEWS: 3.5%
Channel 7: 2.1%
NBC: 1.1%
ABC: 1.0%
Channel 5: 0.9%
CBS : 0.2%
Channel 11: 0.0%
Results based on Nielsen phone survey of cable subscribers in October 2012.

News 12 Long Island is the viewers’ First choice for information

Q: When a major event occurs in your area, which one television channel are you most likely to tune to first for information? (one choice only)

News 12 Long Island : 88.2%
Channel 2: 4.2%
Channel 7: 2.6%
Channel 4: 2.1%
Channel 5: 0.8%
ABC: 0.5%
FOX: 0.2%
Fox News: 0.1%
NBC: 0.1%
Results based on Nielsen phone survey of cable subscribers in October 2012.

News 12 Long Island is number one among affiliate newscasts and National news channels in overall viewing.

Q: Have you yourself watched news on this channel in the past 7 days?

NEWS 12 LONG ISLAND: 84.9%
Channel 7: 72.3%
Channel 4: 56.8%
Channel 2: 52.0%
Channel 5: 46.3%
FOX NEWS: 67.9%
CNN: 50.2%
MSNBC: 34.7%

Q: Have you yourself watched watched within the past 24-hours?

NEWS 12 LONG ISLAND: 65.7%
Channel 7: 42.5%
Channel 4: 31.1%
Channel 2: 24.1%
Channel 5: 13.8%
FOX NEWS: 37.0%
CNN: 28.8%
MSNBC: 24.8%
Results based on Nielsen phone survey of cable subscribers in October 2012.

News 12 Long Island has earned high marks from its viewers!

Among respondents who have watched News 12 Long Island in the last month:

  • 97.9% say News 12 Long Island does a Good-Excellent job of covering severe weather and major storms.
  • 90.5% say News 12 Long Island does a Good-Excellent job of covering your neighborhood and nearby communities.
  • 85.3% say News 12 Long Island does a Good-Excellent job of having reporters live on the scene.
  • 81.0% say News 12 Long Island does a Good-Excellent job of presenting news quickly and concisely without wasting your time.
  • 76.6% say News 12 Long Island does a Good-Excellent job of responding quickly to breaking local news events.
Results based on Nielsen phone survey of cable subscribers in October 2012.

News 12 Long Island is the viewers’ FIRST choice for local news among all sources!

Q: People get their local news from many different sources. Of these sources, please tell me the source you use first (and second) to get your local news on a regular basis.

News 12 Long Island: 45.8%
Broadcast television: 17.5%
Local Newspapers: 15.8%
Internet websites: 7.8%
Local Radio: 7.4%
Social Media: 3.2%

Q: When you start your day, from what source do you get your local news first?

News 12 Long Island: 48.8%
Channel 5: 6.1%
Channel 7: 4.4%
Channel 4: 3.5%
Channel 2: 2.5%
Channel 11: 0.5%
Newsday 4.7%
New York Times: 2.5%
New York Daily News: 0.1%
1010 WINS: 5.8%
WCBS Radio: 2.1%
Search Engines: 1.3%

Results based on Nielsen phone survey of cable subscribers in October 2012.


Watching News 12 is a hard habit to break! Viewers of News 12 Long Island tend to watch often!

Among regular viewers of News 12 (those who have watched at least once in the last month):

  • More than 1/2 watch more than 5 times per week! (51.8%)
  • Nearly 80% watch more than twice per week! (79.7%)
Results based on Nielsen phone survey of cable subscribers in October 2012.

People LOVE News 12 more than any other channels!!!

Q: Using a scale of 1-5 (#1 being “I don’t like it” and #5 being “I Love it”) what are your feelings about the channel?The results below are rankings of 4-5 for each channel.

Love Index

News 12: 57.3%
Channel 7: 42.2%
Channel 4: 26.2%
Channel 2: 22.4%
Channel 5: 18.1%
Results based on Nielsen phone survey of cable subscribers in October 2012.

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