New Jersey: Research

News 12 New Jersey is by far the channel most watched for New Jersey news!

Q:   Which television station or stations do you watch the most for news of New Jersey? (can choose more than one)

News 12 New Jersey  : 44.30%
Channel 7: 15.00%
Channel 2: 13.90%
Channel 4: 12.60%
Channel 5: 10.20%
CNN: 7.20%
ABC: 6.60%
NBC: 4.20%
NJN: 4.00%
CBS: 3.60%
Channel 11: 2.20%
FOX: 1.60%
Channel 9: 1.20%
FOX NEWS: 0.80%
Results based on Nielsen phone survey of cable subscribers in October 2011.

News 12 New Jersey is by far the viewers’ FIRST choice for information!

Q:  When a major event occurs in your area, which one television channel are you most likely to tune to first for information? (one choice only)

News 12 New Jersey : 39.00%
Channel 4: 9.20%
Channel 7: 8.70%
FOX: 7.10%
Channel 2: 6.40%
CNN: 5.20%
Channel 5: 3.60%
ABC: 1.10%
NBC: 0.80%
FOX NEWS: 0.60%
CBS: 0.60%
Channel 9: 0.60%
NJN: 0.00%
Channel 11: 0.00%
Results based on Nielsen phone survey of cable subscribers in October 2011.

News 12 New Jersey is competitive with the affiliate newscasts and National news channels.

Q: Have you yourself watched news on this channel in the past 7 days?

CNN: 43.30%
FOX NEWS: 43.20%
Channel 4: 42.20%
Channel 2: 41.70%
Channel 7: 41.00%
NEWS 12 New Jersey: 39.50%
Channel 5: 24.60%
MSNBC: 24.20%

Q: Have you yourself watched within the past 24-hours?

FOX NEWS: 26.40%
Channel 7: 26.40%
Channel 2: 25.00%
Channel 4: 23.80%
NEWS 12 New Jersey: 23.40%
CNN: 18.70%
Channel 5: 14.10%
MSNBC: 11.20%
Results based on Nielsen phone survey of cable subscribers in October 2011.

Watching News 12 is a hard habit to break!  Viewers of News 12 New Jersey tend to watch often!

Among regular viewers of News 12 (those who have watched at least once in the last month):

  • More than 45% watch four or MORE times per week!
  • More than 63% watch two or MORE times per week!
Results based on Nielsen phone survey of cable subscribers in October 2011.

News 12 New Jersey gets high marks from its viewers!

Among regular viewers (those who have watched in the last month):

  • 97.9% of News 12 viewers say News 12 New Jersey is Good-Excellent in covering severe weather and major storms.
  • 78.6% of News 12 viewers say News 12 New Jersey is Good-Excellent in responding quickly to breaking local news events.
  • 71.2% of News 12 viewers say News 12 New Jersey is Good-Excellent in presenting news quickly and concisely without wasting your time.
  • Results based on Nielsen phone survey within cable subscribers in October 2011.

    People LOVE News 12 more than other channels!!

    Q.Using a scale of 1-5 (1 being “I don’t like it” and 5 being “I love it”, what are your feelings about the channel?  The results below are rankings of 4-5 for each channel.

    Love Index

    News 12: 31.10%
    Channel 4: 21.40%
    Channel 2: 20.70%
    Channel 7: 20.20%
    Channel 5: 10.50%
    Results based on Nielsen phone survey of cable subscribers in October 2011.

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