News 12 Westchester is by far the channel most watched for local news!
Q: Which television station or stations do you watch the most for news of Westchester? (can choose more than one)
| News 12 Westchester: | 66.40% |
| Channel 4: | 14.60% |
| Channel 7: | 14.20% |
| Channel 5: | 13.80% |
| Channel 2: | 7.00% |
| CNN: | 3.90% |
| Channel 9: | 3.70% |
| FOX: | 3.40% |
| NBC: | 2.30% |
| ABC: | 2.00% |
| CBS: | 1.30% |
| Channel 11: | 0.20% |
| Fox News: | 0.00% |
News 12 Westchester is by far the viewers’ first choice for information.
Q: When a major event occurs in your area, which one television channel are you most likely to tune to first for information? (one choice only)
| News 12 Westchester: | 61.70% |
| Channel 4: | 8.00% |
| Channel 2: | 5.10% |
| ABC: | 5.00% |
| NBC: | 2.90% |
| Channel 7: | 2.70% |
| FOX: | 2.60% |
| Channel 5: | 2.50% |
| CNN: | 1.70% |
| CBS: | 0.50% |
| FOX NEWS: | 0.30% |
News 12 Westchester is #1 against the affiliate newscasts and National news channels in regular viewing.
Q: Have you yourself watched news on this channel within the past 7 days?
| News 12 Westchester: | 66.20% |
| Channel 7: | 52.90% |
| Channel 4: | 52.50% |
| Channel 2: | 48.60% |
| Fox News: | 45.40% |
| Chanel 5: | 42.90% |
| CNN: | 41.40% |
| MSNBC: | 40.20% |
Q: Have you yourself watched news on this channel in the past 24 Hours?
| News 12 Westchester: | 39.80% |
| Channel 4: | 30.50% |
| Channel 5: | 26.90% |
| Channel 7: | 20.10% |
| Channel 2: | 19.40% |
| CNN: | 19.20% |
| MSNBC: | 19.20% |
| Fox News: | 19.10% |
Watching News 12 is a hard habit to break! Viewers of News 12 Westchester tend to watch often!
Among regular viewers of News 12 (those who have watched at least once in the last month):
- 57.9% watch four or more times per week!
- More than 72% watch twice or more per week!
News 12 Westchester gets high marks from its viewers!
Among regular viewers of News 12 (those who have watched at least once in the last month):
- 88.8% News 12 Westchester viewers say News 12 is good-excellent in covering severe weather and major storms.
- 71.3% News 12 Westchester viewers say News 12 is good-excellent in responding quickly to breaking local news events.
- 70.3% News 12 Westchester viewers say News 12 is good-excellent in presenting news quickly and concisely, without wasting your time.
People LOVE News 12 more than any other channel!!
Q. Using a scale of 1-5 (#1 being “I don’t like it” and #5 being “I love it”) what are your feelings about the channel? The results below are rankings of 4-5 for each channel.
Love Index
| News 12: | 42.70% |
| Channel 7: | 27.70% |
| Channel 2: | 23.50% |
| Channel 4: | 25.60% |
| Channel 5: | 16.30% |